Ticket 2 Ride

I should keep a list of words and phrases as I read or hear them. My wife teaches sixth grade and has a portal to one source of new trends in grammar. The business community is another developer of laconic lingo. Kids do it for fun, business consultants probably do it for fat checks.

Granular – made up of small details. Study it to death.

Narrative – communicating a point of view. Control, control, control.

Optics – how something looks publicly or how opinions will be formed about something.

Metrics – data used for decision-making. Don’t dare trust your gut or instincts – have something to blame when it goes south.

Fully present – when you put down your phone and your partner says, “Welcome back.”

Circumlocution – the use of many words where fewer would do, especially in a deliberate attempt to be vague or evasive. Confuse your adversaries.

Facepalm – covering your face with your hand. Useful for when you want to tell someone they’re stupid, but you don’t know if they are armed.

Customer journey – every interaction a customer has with a business, from their initial interest in a product to requests for support after making a purchase. If you made it challenging, they’ll give up.

Hyperlocal – to encourage their employees to stay focused on a particular market or community.

Freemium – content is used to introduce customers to the paid version of a product by offering a simplified version for free. You’ve got them hooked!

Touchpoint – a way for consumers to engage with a business. Make it easy to sell, better yet, get them to sign up for auto pay!

Retargeting – the way that companies appeal to customers who have already shown an interest in their product by visiting a website. Flood them with irritating emails and sales contacts.

Bandwidth – a person’s bandwidth level refers to their ability to take on new assignments or additional tasks, before the plates start crashing to the floor.

Vibe check – Check-in on someone. “Bro, how ya doin’?”

Thanks to the Urban Dictionary and Indeed Career Guide, and the Sixth Grade for their assistance.

Bonus feature below:

Words/Terms That Should Be Retired

Please, these words should go. They are overused, worn-out, ridiculous or just stupid.

Bro

Team-player

Chill

I’m down with that

Woke

Collaborate

Low hanging fruit

Think out of the box

Best practice

Drill down

End of the day